I am stepping down as Chair of the Scotland Group, after a two year term, at the AGM on 11 March. Deciding to do two years was a quandary, as it is a demanding voluntary role, but a role I have felt was worthwhile and rewarding. I set out, with the rest of the committee, to be more strategic in our approach – through our activities and initiatives such as introducing an annual conference, forward planning in-line with budgeting, developing strategic partnerships and with Grant Thoms as a Treasurer, we’re more slick across the board.
I want to thank everyone who has supported me as Chair, particularly the committee and CIPR colleagues, as without the support, we couldn’t have achieved as much as we have. The role of Chair has given me insight into the professional and Chartered body and a passion and commitment to support the profession as a whole.
Some may say I am opinionated, which I can’t deny, but it’s what you do with your opinions that counts. I have long said “get involved to help change” and I don’t feel it’s of value to anyone, to sit back and make comment without a) knowing the facts and b) using your own experience to help get where you think ‘the project’ can/needs to be.
In this case, ‘the project’ is the CIPR. I’ve been a member for around 10 years and I’ve been involved in the CIPR Scotland committee since 2008 (in various roles), with a year’s break to focus on my own business, Aura, returning as Chair in 2012.
It was announced a few weeks ago that I have been co-opted onto the main CIPR board and I am very honoured to have been asked and excited about what the future holds for the Institute.
Scotland has been represented on Council for years and in particular by valued and trusted professionals, such as Jenifer Stirton, John Brown and Jane Cumming – all Fellows. More recently, Grant Thoms was elected to sit on Council and as standard, CIPR Scotland (and all other nations/regions), also nominate a representative from the committee, so we always have an input. I think it’s equally important that Scotland has a voice on the board, maintaining overall awareness of ‘CIPR business’ but also being able to discuss the bigger picture, particularly this year with the #indyref coming up in September.
Working with others
I’ve been able to develop new relationships in the last two years with Council and Board members who can help Scotland better understand and service its members. What was my first official Board meet, was inspiring and it’s a privilege to sit at the same table as so many well respected and experienced PR and comms professionals. Already we are progressing discussions about Public Affairs activity in Scotland and how Scotland can better educate the wider CIPR community about the impact of #indyref and what’s actually happening – which will also be discussed by CIPR and the Institute of Directors (Scotland) in our #PRfutureproof conference on 11 March.
We’re also hoping to work better with other sector groups, such as the International group. CIPR Scotland’s International event with Ella Minty in November last year was one of the best events attended and there was a real appetite for more.
Then we have our newly created part-time development role, which we are currently drafting a job description and specific outputs for. This person will be essential in developing key relationships with agencies, organisations, education establishments and will also be working alongside the Policy and Communications team to ensure an integrated approach.
As we start to practice what we preach, we see better engagement, relevant and educational activities being developed and in the short, medium and longer term, we strive to drive forward professional standards and development, no matter what stage you’re at in your career.
After a meeting with Jane Robson and Fiona Wilson from the Scottish Government, I learned it’s not only the CIPR that’s pushing for commitment to CPD. The Government Comms Network blog highlights that from April, everyone working in government communications who is a Core GCS member will be expected to undertake at least four pieces of CPD each year. I say “hurray” to that!
Professional development will be essential in our bid to have PR more widely recognised, but more importantly, valued. I think members will be at a far better advantage whether in-house or agency when they can demonstrate to their Directors and clients, that they are on the top of their game and how their role and specifically work, is adding value to the business. AVEs are no longer considered adequate enough, churning out press releases is a thing of the past, so we must maintain an attitude that sees PR delivering real, tangible results.
Thanks for reading this far!
It just leaves me to thank everyone who has supported me in various capacities over the last few years and also to remind you, that the more involved you are, whether it’s through CPD or volunteering, you’ll be sure to keep your knowledge and skills sharp and in essence help keep professional standards high.
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We are pleased to announce that the Annual General Meeting of CIPR Scotland will be held on Tuesday 11 March 2013 at The Blytheswood Hotel, 11 Blythswood Square, G2 4AD.
Doors for AGM will open at 6.00pm. The AGM will commence at 6.30pm. The event follows the CIPR Scotland Conference: Future PRoofing.
The new CIPR Chief Executive Alastair McCapra will be joining us along with Phil Morgan, CIPR Policy and Communications Director, and CIPR President Elect Sara Pinch
This is your opportunity, as a member, to find out what CIPR Scotland has been doing in the past year, elect new members to the committee and meet fellow PR professionals.
Before the AGM we are interested in receiving nomination for the following positions.
- Committee Members
To nominate a CIPR Member, please use this form. Nomination must be received by Noon, March 3rd. Instructions are on the form.
Previous minutes are available via this link.
We would be grateful if members could register in advance. Please do so on the EventBrite page.
Video Posted on Updated on
One of the highlights of 2013 for us was the annual PRide Awards, held each year to celebrate the achievements of Scotland’s public relations professionals.
Here’s a video showing what the event is all about:
For more on the PRide Awards have a look at the blog written Diarmid Mackinnon, a CIPR Student, who helped run things on the night. Details of the winners and runners up, with lots of helpful case studies, are also available online.
CIPR Scotland will keep you posted on the 2014 PRide Awards so keep an eye out for more information on the CIPR website, here on the blog and our social channels.
Video created by Solo Creatives
Today is a new year and fresh challenges await us in 2014.
To mark the start of this year, The CIPR has produced a 30 page ebook looking biggest trends and issues affecting public relations across eleven sectors and twelve of the UK’s regions and nations.
- The importance of the NHS as a barometer for gauging the public support and trust of politicians at a local and national level ahead of the 2015 General Election
- How the power of science, engineering and technology can drive economic growth and quality of life
- The changing attitudes of financial regulators to social media
And from our Chair Laura Sutherland (@laurafromaura) …
- The impact of the 2014 Independence Referendum and the XX Commonwealth Games in Scotland (please see page 15 below)
Take the time to read through the book and share your own trends, concerns and insight using the hashtag #PR2014.